JJSmith’s team guided us through a process of rebranding over several months. Their creative ideas, imagination and knowledge were invaluable. Our brief was adhered to but pushed to the limits of artistic licence - Just what we needed to look at our brand with a new and fresh approach. We are already experiencing positive results within a very short period of time.
Perhaps the most important aspect for us was the provision of fact-based evidence on all aspects of design or proposed changes. There are always difficult decisions to make with regard to change but the test, measure and reason approach enabled us to understand what our potential clients need or would best relate to.
Ashley Clements / Managing Director